The Independent Insurance Agents & Brokers of America (the Big “I”) said it launched its new Trusted
Choice.com agency locator to help consumers find and connect with local independent agents.
Available to all Big “I” member agencies, the all-new agency locator maintains TrustedChoice.com’s online recognition and popularity with consumers.
The Big “I” now fully manages TrustedChoice.com, and all member agencies are automatically searchable on the site. Consumers can search by coverage need
s and location, making it easier to discover and contact a Big “I” member when they are actively shopping for insurance.
While shoppers increasingly start with digital research, they still need guidance to make the right co
verage decisions. The platform connects those online searches with independent agents who can turn interest into business.
“Customers search online to find coverage, and our agencies must be visible and prominent across those channels. This is not a paid subscription service. Our new v
ersion of TrustedChoice.com is provided to Big ‘I’ members at no additional cost and connects them with consumers,” said Charles Symington, Big “I” president & CEO.
The launch of the new locator marks the final phase of last year’s divestiture of other assets of TrustedChoice.com by the Big “I” to Momentum AMP. G
oing forward, the Big “I” will operate TrustedChoice.com as a new consumer agency locator and member benefit. Momentum AMP has a separate subscription-bas
ed lead generation service that is not affiliated with the Big “I” or Trusted Choice.
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“Thousands of insurance shoppers visit TrustedChoice.com every month looking for help with their insurance needs, and agencies can maintain an updated, stre
amlined profile on the agency locator to maximize their visibility to insurance shoppers and generate new business,” said Kevin Brandt, executive director of Trusted Choice.
A Kentucky food-coloring manufacturer made a number of missteps and was not equipped to p
revent the 2024 runaway chemical reaction that killed two workers and caused millions of dollars in damage to the plant and surrounding neighborhoods.
That was the conclusion from the U.S. Chemical Safety and Hazard Investigation Board, which this week released its final report on the Givaudan Sense Colour explosion in Louisville.
“This tragic incident was a catastrophe waiting to happen,” Chemical Safety Board (CSB) Chairman Steve Owens said in a statement. “The reactor’s pressure relief
system was not designed to release pressure from a reaction like this, and Givaudan did not recognize the potential for a runaway reaction to happen.”
The CSB, an independent, nonregulatory federal agency that investigates incidents, explained that a reactor, used to produce caramel coloring for food
products, had been relocated to the site from an older facility. In 2021, the reactor was modified and installed in the Louisville plant.
But the retrofit was not as safe as it could have been, the board said.
The two workers killed in the November 2024 blast were in a control room that was just 40 feet from the reactor—a control room that was not built to be blast-resistant
. The 2,000-pound reactor shell flew almost the length of a football field and landed against a home. Other debris was shot into the surrounding neighborhood.
