Recruitment doesn’t have to be a dull subject. Imagine discussing it in a more enjoyable way at your next management meeting.
Viral work trends are an excellent starting point. TikTok alone has 115,000 videos tagged with #CareerTok and over 1 million posts under #Career.
While some trends may come and go, others can significantly impact your agency. Everyone–from the newest team member to the most experienced executive–has a story to share. In a more engaging setting, you’ll ask, “What trends are emerging? Should we pay attention? How can this inform our recruiting practices and how we treat current employees?”
Step One: Write these viral trends on note cards (without the definition).
#CoffeeBadging. A way that employees comply with return-to-office policies by visiting the office briefly to connect with co-workers before returning home to work for most of the day.
#QuitTok. The trend of sharing resignation announcements through social media videos.
#QuietQuitting. When employees choose to perform only the minimal required tasks at work, often signaling job dissatisfaction or burnout.
#WhiteFonting. Applicants use invisible keywords on their resumes that align with job postings, which AI and ATS systems may identify as a match, regardless of their actual qualifications.
#LoudLaboring. Employees publicly highlight their efforts in the workplace, focusing more on their activities than their accomplishments.
#QuietCutting. Employers assign new responsibilities or shift employees into different roles, hoping to encourage them to resign.
#LazyGirlJobs. A movement where people prioritize jobs with work-life balance and flexible work arrangements (this can be remote, full-time, or part-time) over conventional 9-to-5 schedules.
