The two "giants" Apple and Meta "joined hands" to develop AI on the iPhone

 Apple is collaborating with Meta Platforms to bring generative AI into the Apple Intelligence system, which will be integrated on new iPhone lines.

Recently, Meta Platforms - Facebook's parent company - discussed integrating its generative AI technology into the AI ​​system for iPhone.

This move comes in the context that Apple is discussing the possibility of collaborating with Alphabet's Google. The company plans to add technology from other AI companies to its device.

The iPhone maker plans to discuss cooperation with AI companies in other regions. In particular, "Apple House" is especially interested in the Chinese market, where OpenAI's ChatGPT chatbot backed by Microsoft has been banned.

According to the Wall Street Journal, AI startup Anthropic discussed with "Batten Apple" about bringing its generative AI technology into Apple Intelligence.

Successful deals with Apple help will AI companies distribute their products more widely. Profits from these deals could involve AI companies selling premium subscriptions through Apple Intelligence.

According to another source, AI startup Perplexity has also been in discussions with the Cupertino-based company about bringing its generative AI into Apple Intelligence.

Apple previously announced its new AI strategy, which will integrate new Apple Intelligence technology into its suite of apps, including Siri and ChatGPT. Apple also said it plans to differentiate itself from rivals Microsoft and Google by prioritizing privacy in its features.

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According to Reuters, Google's internal affairs seem to be about to have major upheavals, as the technology giant has just revealed plans to restructure its advertising services segment, potentially affecting a team of more than 30,000 employees around the world. gender.

According to The Information's source, Sean Downey, director of the Americas region in charge of Google's large customers, announced this move in an internal meeting. However, it is still unclear whether the restructuring will mean layoffs or not.

It is expected that this will focus on streamlining the staff, and there may even be cuts in some departments within large customer units who are responsible for maintaining relationships with advertising partners. important report.

Google wants to lay off a large number of advertising employees after successfully applying AI.

Google wants to lay off a large number of advertising employees after successfully applying AI.

Another source revealed that this move comes from a strategy to more strongly apply machine learning and artificial intelligence (AI) technologies, to help customers buy more ads on platforms like Google Search. , YouTube and other services.

Currently, Google has not yet commented on the above information. Previously, in January 2023, Google's parent company, Alphabet, announced a cut of 12,000 jobs globally, equivalent to 6% of the workforce. More recently, in June, Google also laid off employees of the Waze map application, as part of the process of merging this application's advertising system with Google Ads technology.

Google's upcoming restructuring shows that the tech giant is taking big steps to adapt to a rapidly changing business environment. Although the specifics are unclear, this plan will certainly create significant challenges for advertising sales staff, while also having a significant impact on the way Google interacts with advertisers. future advertising.

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