EURO 2024 marks the first time UEFA has authorized exclusive rights to one of their sponsors.
The EURO 2024 football tournament took place with the home team Germany's impressive 5 - 1 opening match against Scotland. In this tournament, the official screen supplier for video assistant referee (VAR) technology is Hisense. Hisense is also known as a technology brand for which German team goalkeeper Manuel Neuer is the brand ambassador.
Inside the VAR room of EURO 2024 in Germany.
Accordingly, Hisense provides advanced screen solutions for the tournament's central VAR room in Leipzig, Germany. Throughout the tournament, referees will review plays on Hisense screens, and the Hisense brand will appear prominently in the venue and on large stadium screens. This event marks the first time that UEFA has authorized exclusive rights to one of their sponsors.
Previously, in 2023, Hisense soon started a series of activities accompanying UEFA EURO 2024 with the signing ceremony to become a strategic partner of the European Football Federation and continue to sponsor UEFA EURO 2024, marking This is the third consecutive time Hisense has participated in this pinnacle journey. The cooperation journey between Hisense and UEFA is an important part of the globalization strategy, aiming to increase Hisense's presence at international sporting events and create influence on a global scale.
In May 2024, Hisense announced Manuel Neuer - famous goalkeeper of Germany and Bayern Munich to become the official representative for Hisense at UEFA EURO 2024. With the FIFA World Cup championship and 11 Bundesliga championships, Manuel Neuer will represent Hisense Group at UEFA EURO 2024, and will also participate in Hisense's campaign in the near future.
