Could HTC return with the new HTC U24 Pro?

The manufacturer of high-end and iconic Android smartphones more than 10 years ago is trying to regain its image.

Despite the difficulties, HTC is still producing smartphones in 2024, with the latest action being ready to launch a new product on June 12, 2024. To prepare for this, the company posted a teaser to tease the new product.

Image posted by HTC on X.

Image posted by HTC on X.

According to the teaser posted on last year, which was described as a “metaverse-focused” smartphone.

Based on the introduction image, the new HTC phone doesn't look anything special because it has a regular bar design with two protruding cameras. However, compared to the mid-range smartphone category, it looks quite impressive.

About two months ago, the meaningful specifications of the HTC U24 Pro appeared on Google Play Console to show that it will be one of the mid-range smartphones worth waiting for. specifically, the device is equipped with Qualcomm Snapdragon 7 Gen 3 chip, 12 GB RAM and Full HD + screen.

Could HTC return with the new HTC U24 Pro? - 2

It can be said that this is not the flagship smartphone to bring the company back to leadership but it will more or less show that HTC is still not giving up. One thing to note is that the product does not use the latest Snapdragon 7+ Gen 3 chip, so it is likely to limit general AI features.

Back in 2011, HTC was in the top 3 smartphone brands, just behind Apple and Samsung. Now, the company is virtually non-existent in the smartphone segment following the rise of Chinese brands. The last high-end phone that HTC launched was the HTC U12+, which was released in 2018 and it is also listed on the HTC website in some markets.

The pioneer in the Android smartphone market, HTC, seems ready for a comeback with the HTC U24 Pro.

Information about the successor to the HTC U23 Pro launching in 2023 has appeared on the Google Play Console to hint at what's to come.

The successor to HTC U23 Pro will bring a lot of promise to the mid-range segment.

The successor to the HTC U23 Pro will bring a lot of promise to the mid-range segment.

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The HTC U24 Pro appears to be a significant upgrade over its predecessor. The most notable change lies in the chip as it comes with a more powerful Snapdragon 7 Gen 3 chip than the Snapdragon 7 Gen 1 on the HTC U23 Pro, demonstrating the company's commitment to providing users with a smooth smartphone experience. which and faster.

The phone will retain the same screen size as the U23 Pro at 6.5 inches but takes a step up in resolution with a Full HD+ panel for a sharp 480 ppi pixel density for excellent clarity. daily tasks and multimedia use.

Leaked information shows that the RAM capacity of HTC U24 Pro will increase significantly. While the U23 Pro offers options from 8 GB to 12 GB, the U24 Pro will have a standard RAM level of 12 GB. This increase in memory promises smoother multitasking and a more responsive user experience, especially when running multiple applications at the same time. The phone will launch with the latest Android 14 operating system with a 3-year OS upgrade policy.

It is still unclear the price and when the HTC U24 Pro will be available.

It is still unclear the price and when the HTC U24 Pro will be available.

The Google Play Console listing offers a glimpse into the design of the HTC U24 Pro, where the phone looks to have a modern aesthetic with a curved display and slim bezels that help maximize screen real estate. The selfie camera can be embedded in the home screen for a more realistic viewing experience. The volume and power buttons are said to be placed on the right edge of the device for easy access.

With the above specifications, HTC U24 Pro is intended to be a potential competitor in the mid-range segment thanks to the attractive combination of powerful chip, large RAM, high-resolution screen and new Android version. best. However, it remains unclear whether HTC can regain its past glory. 

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