Although no cars have actually gone into production, the Afeela automobile brand - the "shared child" of Honda and Sony - still finds a way to maintain consumer interest.
On February 26, the company released a music video teaser with the appearance of an electric car next to one of Korea's biggest virtual stars - Apoki.
This virtual K-pop star's first single this year is called "Mood V5", featuring the Afeela electric car.
Electric cars from Honda and Sony find their own path - 1
In June 2022, Apoki was ranked as an influential virtual character in Korea (Photo cut from clip).
Apoki is a rabbit-like cartoon character who lives somewhere in space and is the creation of AFUN Interactive, a Korean technology startup. The message of pursuing innovation in the way of transportation that came from Afeela's first car model has found a companion.
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