RockRose Risk launched a “human-in-the-loop” assessments product to provide the algorithms need to price risk accurately in California.
RockRose Risk, an insurance brokerage that offers property owners discounts for wildfire mitigation, launched its homeowners insurance product in California, whi
ch follows their commercial property product in California, Nevada, and Colorado. This marks the firm’s first entry into the residential market.
The launch introduces Rosebud, an assessment rover equipped with cameras and lidar built to capture ground-level conditions that satellite imagery and ZIP-code models can’t see.
The homeowner’s product is now available in Topanga, Grass Valley, and other California communities.
In Kimberley Kausen’s home, a passed “sell by” date on a jug of milk means different things to different family members. For her daughter, it means the jug belongs in the trash. For her husband, it means the milk is still good for a few more days.
Kausen, a chef and cooking teacher in Irvine, California, is more discerning and often uses her sense of smell before deciding what to do with the milk.
“I’ll put some thought into it, and if we’re talking about meat and poultry, I’m very cautious about that and for sure will do the smell test and the touch test,” she said.
The debate playing out in Kausen’s kitchen is repeated in homes across California and th
e country, where varying phrases on food packaging have long left shoppers unsure whether food is simply past its peak quality or unsafe to eat. The state is aimi
ng to cut down on confusion — and the food waste it creates when people throw away food early — with a new food labeling law starting Wednesday.
It bans the use of “sell by” labels on food packaging, which experts say act as a guide for retailers on how long to display products on the shelves but are no
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t an indicator of whether they are still safe to consume. Now, manufacturers selling food in
California must use two standardized labels — a “Best if Used By” label for peak quality and “Use By” label for product safety.
Food manufacturers can choose to use either label or both, said Democratic Assemblymember Jacqui Irwin, the author of the bill.
California became the first state in the U.S. to standardize food labels when it approved the law in 2024 that seeks to reduce food waste and the state’s climat
e-warming emissions. New York state lawmakers recently approved a similar law that is awaiting Gov. Kathy Hochul’s signature.
Legislation addressing food labeling also has been proposed in Illinois, Maryland, Massachusetts, New Jersey and South Carolina, though it has not passed in those states.
