New York football fans may not be happy that neither the Giants nor Bills nor Jets made it to Super Bowl 2026 but there is a reason for them to tune in on Sunday anyway.
During the New England Patriots and Seattle Seahawks battle, there will be a television ad titled BILLS that addresses New Yorkers’ frustrations.
The ad is from the Uber-quarterbacked Citizens for Affordable Rates (CAR), which is going on the offense with a “seven-figure statewide television and digital ad ca
mpaign” that cheerleads for New York Gov. Kathy Hochul’s re-election and her recent proposals to deflate New Yorkers’ auto insurance bills.
The ad campaign that kicks-off during the Super Bowl gives Hochul points for being willin
g to lead the fight to lower drivers’ car coverage bills in a political contest against the strong defense of the current system fielded by the allegedly “greedy” trial lawyers’ team.
The spot calls attention to New York’s “crushing car insurance costs.” According to Bankrate, on average, New Yorkers pay $341 per month for full coverage auto i
nsurance and $148 per month for state minimum insurance—about twice the national average or about the price of a general admission ticket to a Bills regular season game.
Compounding the burden, New York drivers faced a 13.5% premium increase in 2025, the fourth-highest in the country, Bankrate added.
According to NY Focus, Uber is contributing $3 million to CAR to help foot the bill for the
campaign. Uber’s corporate goal is to lower the costs of insurance for rideshare drivers. NY Focus reported the group plans to spend $7 million to fight for insurance reforms in 2026. Uber has donated millions to the group since its inception.
The BILLS campaign will air statewide on broadcast and cable television channels se
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rving New York City, Buffalo, Albany, Rochester, Syracuse, and other upstate markets. The ads will continue for weeks after the Super Bowl as well.
New York Governor Hochul Vows to Tackle Insurance Affordability, Litigation and Fraud
In her State of the State address last month, Hochul outlined her reform game plan. She called for allowing prosecutors to seek criminal penalties against those organizing staged crashes and medical providers who sign off on
fraudulent diagnoses; giving insurers more time to investigate and report fraud and passing savings along to insureds; replacing vague legal definitions with objective medical standards to prevent “jackpot” awards for minor injuries and lowering large payouts for drivers engaged in criminal behavior at the time of an accident or who are mostly at fault.
The Democratic governor said New Yorkers “should not pay more for the same coverage” and vowed this is the year, the state does “something about it.”