Chubb on Wednesday announced the debut of a new artificial intelligence-powered optimization engine within Chub
b Studio, its global technology platform for embedded insurance distribution partnerships.
The new capability uses proprietary AI to analyze data and deliver personalized insurance offerings at the point
of sale. Launched at the Singapore Fintech Festival, Chubb sai
d the solution is one of the first of its kind available to digital distribution partners in the insurance industry. C
hubb Studio enables digital platforms worldwide to seamlessly integ
rate insurance products into their customer journeys via APIs and SDKs.
The optimization engine will allow customers to gain access to simple, highly curated insurance options offered from the platforms and apps that they trust within e
veryday digital experiences. Chubb said its partners will incr
ease customer engagement and build stronger brand loyalty. The new capability combines data-drive
n insights, click-to-engage technology and direct marketing strategies.
“The launch of the Chubb Studio optimization engine represents a significant leap forward in how we empowe
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r our digital distribution partners to engage their customers, increase
conversion and build
financial resilience through highly relevant insurance protection,” said Sean Ringsted, chief digital business of
ficer at Chubb. “By combining data-driven insights with Chubb’s breadth of products and deep industry and region
al market expertise, we’re enabling unique insights for our par
tners, and delivering tailored insurance products and services that drive results.”
Key features of Chubb Studio’s AI optimization engine include:
Personalized Recommendations: Artificial intelligence driven insights identify customer personas and recommend products and engagement channels tailored to individual needs.
Click-to-Engage Technology: A frictionless way for customers to in
stantly engage with a trusted advisor via phone, video or text to learn more about higher-value, complex insurance products.
Flexible Integration
Models: The platform offers three integration options— Chubb managed, partner managed and hybrid —allowi
ng partners to choose the level of control and data sharing that best suit their needs.
Data-Driven Insights: Performance data is analyzed in real-t
me, feeding back into the recommendation model to continuously refine and enhance insurance marketing campaigns.