The company behind a trucking navigation app has launched its own insurance agency.
Earlier this month, Trucker Path announced the launch of its in-
house, digitally enabled retail agency focused exclusively on truck
ing insurance. Trucker Path Insurance debuted with a $7 million book of business.
TPI offers a full suite of commercial coverages, including a
uto liability, motor truck cargo, physical damage, non-trucking liability and more. According to a pr
ess release, unlike traditional distribution channels, TPI connects markets with a community of drivers already engaged in safe driving practices.
“Trucker Path Insurance gives markets direct access to a highly engaged audience of truckers—spanning
operation types, co
mmodities, and geographies,” said Aaron Ealy, general manager of Trucker Path Insurance. “With nearly one-third of all U.S. commercial truck drivers using our pl
atform, Trucker Path Insurance is able to partner with markets to target risks that best match their unique underwriting appetite, at scale.”
Ealy is eager to integrate more safety functionality and data between Trucker Path and TPI—and chart ho
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w using the Trucker Path app improves loss outcomes for his agency’s insureds.
“The safer, more compliant that you keep your user base, that’s a way to contain insurance costs, which a l
ot of Trucker Path users would name as a top-three to top-five expens
e for them,” he said during an Oct. 14 interview at InsureTech Connect in Las Vegas. “And [a] top-three to top-five pain point for them year-to-year.”
Aaron Ealy
Early in his career, Ealy cut his teeth across broad commercial lines on Zurich North America’s corporate st
rategy team, and he later took a position at SiriusPoint that enabled him to invest in MGAs and startups. While c
o-leading an investment round in Lucky Truck—another retail agency focused on trucking—the segment’s industry in
surance dynamics piqued his interest, and Ealy joined Lucky Truck as its head of strategy and partnerships.
That company was designed to make the insurance-buying experience as frictionless as possible for a complex segment of the insurance industry, he said.
“They have the expectations, almost, of a personal lines consumer,” Ealy said of truckers. “And at the same
time, what they’re buying is like a 20-, 30-, [or] 40-thousand-dollar package that is really complex to underwrite.”
The experience primed him to take the reins at TPI about a year ago. Trucker Path’s CEO, Joe Chen, reached out
to Ealy about solving the insurance pain point truckers have, and Ealy saw the offer as a perfect opportunity to craft a solution and drive its development.
Even before he was hired, Ealy knew that the right move was to launch an in-house retail agency at Trucker Path.
Released in 2013, Trucker Path takes truck dimensions and fuel levels into account when generating cu
stom routes for drivers. It also aggregates and shares information a
bout weigh stations, truck stops and fuel prices. Ealy described the app as “Waze merged with Yelp, specifically m
ade for truckers.” Trucker Path has one million monthly active users who use the app to safely and compliantly navigate their routes.
The positive brand equity and recognizability the app carries are hard to find within trucking, Ealy explained. He en
visions Trucker Path Insurance as a “service-based company built on top of a company that truly knows technology and would provide us a really good foundation to build on top of.”