Walt Disney will pay $10 million to settle U.S. Federal Trade Commission allegations that the company unlawf
ully allowed personal data to be collected from children who viewed kid-directed videos on YouTube without not
ifying parents or obtaining their consent, the FTC said on Tuesday.
Axios was the first to report the settlement that was also confirmed by a Disney spokesperson.
The FTC had alleged that Disney did not designate some YouTube videos as being made for children when they were added to the platform.
The U.S. complaint said the mislabeling allowed Disney, through YouTube, to collect personal data from viewers of chil
d-directed videos who were under age 13 and use that data for targeted advertising to children.
The complaint had alleged that Disney violated the U.S. Children’s Online Privacy Protection Rule.
The rule requires websites, apps and other online services that are directed to children under 13 to notify parent
s about what personal information they collect, and obtain verifiable parental
consent before collecting such information, according to the FTC.
The proposed order requires Disney to “implement an audience designation program to ensure its video
are properly directed as ‘made for kids’ where appropriate,” according to a Tuesday court filing.
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“This settlement does not involve Disney-owned and operated digit
al platforms but rather is limited to the distribution of some of our content on YouTube’s platform,” a Disney spokesperson said.
“Disney has a long tradition of embracing the highest standards of compliance with children’s privacy laws, and
we remain committed to investing in the tools needed to continue being a leader in this space,” the Disney spokesperson added.
Superagent AI said it sees a new operating model—one person managing multiple AI insurance agents. “Human
agents will evolve from individual contributors to strategic managers overseeing AI-powered sales teams,” the company said.
In the meantime, Superagent AI said has developed interim solutions. The flagship offerings are called BOOT|camp and LIVE|assist. They will debut p
ublicly in September. Superagent AI claimed the products will “cut new-
hire ramp-up time by up to 50%, boost close rates by double digits, and reduce average call-handle time through AI-d
riven training, real-time call assistance, automated objection handling, compliance alerts, and intelligent client-engagement prompts.”
The press release included a statement from Clark A. Fisher, a district manager at Farmers Insurance. H
e said the flagship products have improved production. “If this is
just the beginning, I can’t imagine how agencies will compete without AI agents in the future,” he added.
According to its website, Superagent AI will offer a single AI insurance agent for $299 per month, a suite of six agents for $1000 per month, or a custom solution.