Recently, Apple CEO Tim Cook revealed the new iPhone roadmap, confirming th






at "many improvements"
will come soon.
The basic design of the iPhone hasn't changed much over the years. New iPhone mode
ls have gotten better, but they're still not universally praised. But according to App
le CEO Tim Cook, the iPhone roadmap is particularly exciting and "full of innovation."
Optimistic future for iPhone
Apple recently reported its Q4 2024 earnings. This was the biggest fiscal quarter in the
company's history with revenue of more than $124 billion.
Apple CEO - Tim Cook.
Apple CEO - Tim Cook.
However, iPhone sales during the holiday season were disappointing, with maj
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sales despite outperforming the iPhone 15 in most markets.
Still, during the company's earnings call, CEO Tim Cook promised a bright future for the iPhone:
“There's still a lot to come and I couldn't be more optimistic about our pro
duct line… There's still a lot of innovation in smartphones.”
Besides, various rumors and reports also indicate that the iPhone is on the verge of hardware innovation.
iPhone 17 Air and foldable phones will usher in a wave of hardware innovation
In October, hardware chief John Ternus told Apple's engineering team that the company's upcoming iPhones would be "the most ambitious iPhones in product history."
Although Apple always works years in advance to launch new iPhone models, the public only knows about two upcoming iPhone models.
Concept photo of foldable iPhone screen.
Concept photo of foldable iPhone screen.
Later this year, the iPhone 17 Air will introduce an ultra-thin design and new screen sizes. Thanks to drastic physical changes, this will be the iPhone model with the most novel design.
Next year, Apple may announce its first foldable iPhone. The iPhone 18 Fold will have a top-down folding screen design like the Samsung Galaxy Z Flip.
If Apple can successfully ship both "super products" as rumored, this will be an especially exciting time for fans.