A new report from CIRP has revealed which iPhone model is dominating the market, with results that may surprise many.
For the past three years, Apple has introduced four new iPhone models each fall: the regular iPhone,
the Plus, the Pro, and the Pro Max. Since the iPhone 14 series launched in 2022, the regular iPhone has been the top seller, accounting
for about 45% of total annual iPhone sales. The iPhone Pro Max is next at 25% and the iPhone Pro is second at 20%. The Plus models, s
tarting with the iPhone 14 Plus, account for just over 10% of sales.
Regular iPhones are still preferred by users over the iPhone Pro Max.
Regular iPhones are still preferred by users over the iPhone Pro Max.
Given what happened with the iPhone 16 series this year, many people thought that the iPhone Pro Max would close the gap with
the regular iPhone, but the results from CIRP surprised everyone. Specifically, the regular iPhone sold twice as much as the iPhone Pro
Max and outperformed the other models by a large margin. The main reason for this trend is the price, with the regular model being about
$400 cheaper than the iPhone Pro Max and $200 cheaper than the iPhone Pro, which applies to the iPhone 16.
The variety of colors is also important. The regular iPhones tend to come in brighter, more appealing colors, while the
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Pro models come in more muted tones. This may appeal to consumers looking for personalization for their devices. Many pe
ople don’t see enough benefit to justify the higher price of the Pro models, despite their improved chips, additional camera features, and more solid build quality.
The small difference between the iPhone 16 and 16 Pro Max is not enough to make users accept paying more money.
The small difference between the iPhone 16 and 16 Pro Max is not enough to make users accept paying more money.
As for the differences between the iPhone Pro Max and iPhone Pro, the reason why more and more users choose the iPhone Pro Max is because it offers the best features, including the largest screen. Although the iPhone Plus is the worst-selling model in the iPhone lineup, it has surpassed the iPhone mini - a model that Apple will discontinue after the launch of the iPhone 14 series in 2022.
According to CIRP, the iPhone Plus not only takes market share from the iPhone mini, but also takes some market share from the regular iPhone model. Specifically, in 2022, the iPhone 12 mini only accounted for 7% of the market compared to 46% for the regular iPhone. Two years later, the iPhone Plus accounted for 13% of iPhone sales, while the regular iPhone dropped to 42%.
Latest CIRP survey results.
Latest CIRP survey results.
Apple is expected to launch a new iPhone model called the iPhone Air in 2025 to replace the iPhone Plus and make a significant difference in the iPhone 17 series. As the name suggests, the iPhone Air may be the thinnest iPhone ever, but to achieve this design, Apple may have to compromise on some features, such as a less advanced camera system and a weaker chip than the Pro models.
Only time will tell whether the iPhone Air can surpass the iPhone Plus in market share, and if so, how much of that growth will come from regular iPhone sales. It will also be interesting to see whether customers who would normally opt for the iPhone Pro Max decide to switch to the thinnest iPhone ever.
