Under Steve Jobs, every Apple product was always highly regarded for its perfection and aesthetics.
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However, when Tim Cook took the CEO seat at the company, the issue of profit seemed to be placed above all else.
Apple - When profits kill creativity and boredom "reigns"
There was once an Apple that represented beauty.
Under Steve Jobs, Apple products have always been highly regarded for their design and are considered the benchmark for other technology companies to follow.
For example, when the first iPhone was launched, this product was immediately considered the model smartphone that other phone companies had to follow, even copying the design idea.
iPhone 4, the last smartphone released before Steve Jobs passed away, is also considered the iPhone with the most beautiful and perfect design of all versions to date.
Apple - When profits kill creativity and boredom reigns - 1
Steve Jobs is famous for being a perfectionist CEO and always demanding perfection in Apple products (Photo: Getty).
Or when Steve Jobs introduced the first generation MacBook Air ultra-thin laptop in 2008, the product became the standard for beauty in laptop design, based on which Intel "gave birth" to the concept of "ultrabook" ultra-thin laptop so
that other computer manufacturers could compete with MacBook Air, in both design and thinness.
Not only beauty, Apple products are also always associated with perfection.
During his lifetime, Steve Jobs was famous for being a perfectionist CEO and always emphasized perfection in all Apple products.
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The smallest details were always carefully "scrutinized" before the product was completed.
According to many employees who worked under Steve Jobs, Apple products must be perfectly finished before being allowed to be released to the market.
Apple - When profits kill creativity and boredom reigns - 2
Under Steve Jobs, Apple continuously launched innovative and groundbreaking products (Photo: Alarmy).
These are the things that have helped Apple products always create their own unique features in the market and quickly become loved by users as soon as they
were launched, and Steve Jobs himself has created the image of a talented CEO who always promotes beauty, standards, and perfection.
Apple lost its creativity with Steve Jobs
In October 2011, Steve Jobs suddenly passed away, Apple entered the "reign" of Tim Cook.
Overcoming the prejudices and the huge shadow left by Steve Jobs, Tim Cook still does his job well when continuing to steer the Apple ship to the pinnacle of success. Apple's quarterly and annual financial reports always make other companies "envious" with continuously broken sales records.
Apple - When profits kill creativity and boredom reigns - 3
Tim Cook has gradually overcome Steve Jobs' shadow, leading Apple to achieve desirable revenue milestones (Photo: Apple).
Despite its financial success, to the tech industry and the general public, Apple seems to have lost its “soul” as it no longer has the creativity and risk-taking to innovate. Instead, Apple plays it safe and exploits the products that have made it successful.
Since 2010, after Apple launched the iPad and gave birth to a completely new tablet segment, it was not until 5 years later that Apple entered a new market segment, which is smart watches, with the first Apple Watch product model.
However, unlike the iPhone and iPad, which are considered pioneers in the market, the Apple Watch was launched in a context where the smartwatch market was already bustling with many products that had superior features compared to the Apple watch.
It was not until 2023, eight years later, that Apple continued to launch a product in its own new segment, the Vision Pro mixed reality glasses.
