The US is the world's largest iPhone market. However, a recent study shows that 90% of survey participants believe that iPhones are overpriced, and this is an alarming sign for Apple.
90% of Americans think iPhones are too expensive - 1
The US is the world’s third-largest smartphone market, after India and China.
However, while the top two markets are dominated by low-cost and mid-range smartphone segments, the US is home to the most vibrant premium smartphone segment.
This is why the US is still the country with the largest number of iPhone users in the world.
The two main reasons for the iPhone's good sales in the US market are the high income of the people and the iPhone's price is always fixed, not changing every time a new version is released.
In addition, Apple also has preferential policies to help users in the US easily upgrade their products.
As the iPhone is losing ground in the Chinese market due to fierce competition from domestic brands, Apple needs to ensure iPhone sales in the US to maintain revenue.
However, a recent study shows an alarming signal for the "apple" in the US market.
Many users in the US think that iPhones are too expensive and they will not buy the new iPhone 16 this year (Photo: Getty).
Accordingly, a study recently conducted by WalletHub - a personal finance company based in Miami (USA), specializing in providing comparison and evaluation services for financial products and personal loans - shows that many
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Americans affirm that iPhone prices are too high and inflation is preventing them from buying a new iPhone this year.
Specifically, 90% of WalletHub survey participants said that iPhone prices are too high, while prices of other electronic items such as
TVs, refrigerators, washing machines, etc. are trending down.
Apple's newly launched iPhone 16 series still retains the same price as the iPhone 15
launched last year, with starting prices of $799 for the iPhone 16; $899 for the iPhone 16 Plus; $999 for the iPhone 16 Pro and $1,199 for the iPhone 16 Pro Max.
63% of WalletHub respondents said they won't buy a new iPhone 16 this year due to rising inflation. Of the 37% who plan to buy an iPhone 16, two-fifths said they'd take out a credit card to buy the new phone.
WalletHub's research also found that Americans place great importance on getting a new iPhone, with 42% of survey respondents saying that getting a new iPhone is important to their self-image.
30% of survey respondents said that if they saw someone using a new iPhone, they would think that person was rich, while 27% of others thought that using a new iPhone was a waste.
WalletHub's research results can be seen as a warning for Apple, as many Americans are no longer interested in upgrading and buying new iPhone versions.
Besides inflation causing many people in the US to be more restrictive in their spending, another reason why the iPhone 16 is not popular with many users is because the product lacks a breakthrough compared to the old version.
It seems that the time has come for Apple to take risks and launch more innovative new products such as the foldable iPhone to attract more users, instead of continuing to launch traditional iPhone versions with no changes in design, with upgraded internal configuration and the addition of a few not-so-outstanding features.
